CAPITALISM VS DESIRE
how CAPITALISM organizes desire itself so that satisfaction is impossible See: " Capitalism vs Inner Suffering " and also " Can desire be liberated ?" This is where Jacques Lacan and Slavoj Žižek become essential. Their insight is radical: Capitalism does not primarily sell products — it sells desire. And desire, by its nature, is never fully satisfiable. That is why capitalism works so well. 1. Jacques Lacan: Desire is born from lack Lacan argued that human desire emerges from a fundamental lack. We feel that something is missing: completeness, wholeness, recognition, love, satisfaction. We then attach that lack to objects: “If I get that, I will feel whole.” Examples: that body, that relationship, that status, that lifestyle, that purchase. But the object never truly satisfies the lack. Why? Because the object was never what we really wanted. The lack is structural. So the cycle becomes: feel lack → desire object → obtain object → dissatisfaction returns → des...